Perception of Fonts: Perceived Personality Traits and Uses
By A. D. Shaikh, B. S. Chaparro, & D. Fox Summary: This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the...
View ArticleThe Effect of Website Typeface Appropriateness on the Perception of a...
By A. Dawn Shaikh* Summary. This study investigated the effect of website typeface appropriateness on the perception of the site’s company. Results indicate that typefaces that are high in...
View ArticleDoes the Typeface of a Resume Impact Our Perception of the Applicant?
By Shaikh, A. D. & Fox, D. Summary. Resumes play an important role when applying for a job. Unfortunately, many applicants focus only on the content of the resume and not the physical appearance....
View ArticleThe Personality of Terms and Concepts Used in Online Material
A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Summary. This article presents results from a study investigating the personality of terms and concepts used in online content. Participants were...
View ArticleKnow Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces
By A. D. Shaikh Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked to rate 40 typefaces (from serif, sans serif, display, and...
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